Sunglasses are seasonal style accessories subject to ephemeral fads and passing trends. Paying premium prices for branded yet temporary sunglass styles makes little financial sense for cost-conscious consumers. Affordable, discount sunglasses that offer comparable designs and quality allows fashionistas to keep up with fleeting crazes without breaking the bank. The experts at Olympic Eyewear say that by understanding the smart sourcing strategies and effective merchandizing tactics, you can capitalize on this lucrative market segment.
Go Affordable with Private Label Brands
Branded fashion labels substantially mark up prices to cover endorsement deals and advertising. Private label sunglasses bypass these expenses, passing significant savings to buyers without compromising on quality. As a retailer, having your own line of stylish budget sunglasses helps attract price sensitive yet fashion forward shoppers.
Take Advantage of Overstocks
Stock overruns from past seasons or canceled celebrity lines get liquidated through wholesale channels at vastly reduced rates. These sunglasses forfeit the full price tag because of discontinuation, not poor construction. Clever small retailers source these discounted varietals to stock a range of branded styles at bargain prices.
Cater to Impulse Purchasing
Lower price points turn sunglass shopping into an impulsive purchase decision. When contemplating a $15 pair over $150, it becomes easier for customers to spontaneously buy multiple options for different outfits and moods. This multiplies unit sales for retailers stocking fun discount varieties covering the latest trends.
Merchandizing Tips for Maximum Impact
Strategically display discounted trendy eyewear using these tips for higher conversion:
- Place at Entry Points: Locate an entry-level sunglass stand next to checkout counters to attract last minute impulse purchases.
- Curate Style Stories: Cluster selections into good/better/best deal bouquets conveying added value.
- Leverage End Caps: Convert vacant cash wrap ends into mini try-on stations for convenient fitting.
- Promote as Seasonal Accents: Tie-in shades with seasonal apparel drops through adjacent cross-merchandizing displays.
Leverage Social Media Influencers
Besides displaying sunglasses worn by local celebrities in-store, partner with influencers on social media platforms. Identify popular fashion, lifestyle and micro-influencers in your area and provide them with your trendiest sunglass styles. Encourage them to create content featuring your products in exchange for free merchandise or a commission on sales. Their authentic endorsements and stylized photos/videos can expose your offerings to a wider audience primed to make impulse purchases of affordable, on-trend sunglasses.
Educating Shoppers
Guide customers to smarter spending by advising them to:
- Buy styles aligned to face shape for best fit and enhancement rather than just chasing trends.
- Prioritize lens quality like UV protection over designer names for better vision support.
- Mix ultra trendy varieties with classic silhouettes to maximize cost per wear over time.
- Substitute metals and patterns for added styling punch without paying premiums.
Enhancing Margins
Protect profit margins when pricing aggressively through:
- Ordering directly in bulk quantities to benefit from volume-based discounts.
- Stocking interchangeable part varieties (lenses/arms) to limit inventory skew counts.
- Offering lens upgrades like transitions, polarized add-ons for extra revenue.
- Cross-selling cleaners, chains, cases to boost transaction values.
Conclusion
Discount sunglasses present an excellent opportunity for retailers to align their inventories with shifting trends affordably. Guide customers using wise spending tips and personalized fit recommendations that go beyond just showcasing the latest deals. Combine private label offerings, overstock acquisitions, and savvy visual merchandizing to drive impulse purchases and profits. Adjust pricing strategies, incentives and product bundling to defend your margins. Compete smartly in value pricing rather than joining the race-to-the-bottom high-low brand discounting. Making trendy sunglasses accessible yet prudently priced means you can attract a wider customer base while generating healthy returns. With the right approach, selling budget-friendly on-trend eyewear can be a significant revenue stream for forward-thinking retailers.
