Using different social media SEO strategies is a good way to expand your reach without having to exert much in terms of resources and efforts. However, with a lot of social sites around, you might find it difficult to know which SEO strategy will work best for you and which popular sites will help boost your marketing positioning.
Social Media SEO Marketing on Facebook
Facebook is considered the largest social network, with almost a billion users. This makes it very popular with marketers. Some find Facebook a good resource for social media SEO with so many types of social management tools available that you can use in order to boost your visibility online to your target audiences.
There are two methods you can use for media SEO marketing in Facebook. The first is purchasing ad space to boost traffic. This works just the same way with posting paid ads on other sites. Prices for paid ads will always vary depending on the exposure you want to generate. You will also find that marketers determined this is one of the great social media management tools available that you can use for exposure.
The more popular method of social media SEO marketing in Facebook is through the use of its features. Creating fan pages, in particular, is one of the best social media marketing tools that you can use to set up a place for your promotions. When creating your fan pages using relevant social strategies, it will ensure that you can attract more attention from your target audiences.
You can promote your company using good social SEO strategies while using relevant keywords within your marketing niche. Using good keywords as one of your social media management tools will increase your ranking in the search engine. You will want to check if there are any other social media management tools available that you can use to optimize your Facebook fan page.
Once you have your fan page, you can start posting quality content. However, don’t simply post ads to your page. Instead treat it the same manner as your personal page. Post random things on the page, alongside your ads, using good keywords to optimize your SEO strategy. This will make your page more lively and interesting to users and they will want to come back for more content. Another important thing to remember when marketing on Facebook is that you should always interact with the people who are visiting your site.
Social Media Management Tools on Twitter
The biggest difficulty in using Twitter as one of your social marketing tools is that you are limited to only 140 characters. Thus you have to know how to make use of the format properly to optimize your social media SEO marketing.
Instead of trying to cram as much detail as you can in one tweet, you would be better off using your tweets to link your readers to pages where they can get more information. Try and come up with a catchy tweet using relevant social keywords to precede the link you are posting. To save on precious characters, employ URL shortening tools which is one of the best social media management tools you can use in Twitter.
Finding the right people to connect with on Twitter is crucial if you want to get right traffic to your site. Joining specific groups on the social media site will help you find potential audiences. On the other hand, re-tweeting subjects related to you is a good way of attracting more audiences.
Will Social Media SEO Strategy Work with YouTube?
YouTube, by far, is the most flexible social media site, as it allows you to use multimedia (video, sound, and text). However, using YouTube also has its own set of issues you have to work around in order to make your social SEO strategy work.
You might be tempted to have your video be a paid ad on other more popular videos, but this is often not a good idea. Paid video ads can often be easily skipped by viewers, so they end up becoming a useless social media management tools for marketing your business. Instead, opt to post your promotional videos as public videos that can be easily viewed by anyone. Don’t forget to link your videos back to your home channel for better results and to optimize your social SEO strategy. Lastly, don’t forget to give your video keyword rich titles, relevant description, and tags.
To better improve your media marketing plan’s success, don’t stick to a single medium. Use multiple sites to get wider coverage. Social media management tools will help you in tracking you progress on each site while you can optimize your media SEO plan with better visibility on the web using the powerful social media platforms.
One thing that I can recommend is that you must master one marketing technique so that you are getting great results and attracting leads. Once this happens, you then can implement another strategy in to your SEO plan.